Web, editorial
The First Owner's Reference
Annual editorial publication for first-time superyacht buyers. Print and web, designed to read like a yachting field manual.
The brief
An editorial publication, not a marketing site. The reader is a first-time superyacht owner, treating yachting as a private decision rather than a public one. The site had to support deep reading, citation, and a print-quality download in equal measure.
The problem
Existing yachting media is built for the trade, not for the owner. Tone is breathless, structure is auction-catalogue. A first-time buyer reading the existing press would learn nothing useful and trust no one. The Reference is the response to that gap.
The approach
- 01Editorial-first information architecture: chapters, glossary, calculator, search. Each chapter a standalone piece of writing.
- 02Typography tuned for long-form reading on screen and on paper. Single column, generous measure, real footnotes.
- 03Schema markup on every chapter so the content is citation-ready for AI answer engines.
- 04Internationalisation plan in place for EN, FR, ES, DE, IT, ZH, RU.
Outcomes
- •Foundation laid for a yearly editorial flagship under the Foreland Marine umbrella.
- •Pre-launch interest from owners and brokers as a reference document.
- •Architecture supports both a print-ready PDF and a public web edition without dual maintenance.
The numbers
- Time to first paint
- TBD
- Chapters at first edition
- TBD
- Time from kickoff to launch
- TBD
Stack
- Next.js
- TypeScript
- Tailwind
- MDX
- next-intl
- Vercel
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