Web, brand
Nimara Pilates
Brand identity and launch site for a Mallorca pilates and yoga studio expanding to London and Paris.
The brief
Nimara is a new pilates and yoga brand launching in Mallorca, with London and Paris in the medium term. The site needed to feel calm, considered, and unmistakably premium without slipping into wellness cliché.
The problem
Most pilates studios online look the same: terracotta palettes, stock photography of women in athleisure on hardwood floors. Nimara needed to read as a brand that could credibly stand alongside hospitality and beauty houses, not just other studios.
The approach
- 01Defined a typographic system before any layout work. The brand reads first as letterforms, second as imagery.
- 02Photography direction toward editorial stillness rather than fitness energy.
- 03Site architecture that scales from one studio to three without rebuilding.
- 04Booking flow built directly on Mindbody without iframe ugliness.
Outcomes
- •Brand cleared visual differentiation from every studio in the local market.
- •Founders use the site as the primary asset in landlord and investor conversations.
- •Architecture ready for the multi-location rollout without redesign.
The numbers
- Time to first paint
- TBD
- Lighthouse performance
- TBD
- Time from kickoff to launch
- TBD
Stack
- Next.js
- TypeScript
- Tailwind
- Sanity CMS
- Vercel
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