Foreland Marine

Foreland Marine is an independent consultancy that runs refit projects and acts as owner's representative on new builds. The site needed to read like a colleague rather than a brochure, and to say enough about the work to earn a meeting without giving away the playbook.

Yacht consultancies tend to look identical online, with dark backgrounds, drone footage and stock superlatives. Foreland's edge is editorial: clear thinking, plainly written. The site had to look and read the way the consultancy actually works.

• 01Stripped the homepage back to one paragraph and a single contact line, with no carousel and no buzzwords.
• 02Wrote the service pages in the cadence of a private memo rather than a sales deck, with plain language, real numbers and named clients where permitted.
• 03Built custom in Next.js with no marketing pixels, and typography set in Nunito Sans at a light display weight.
• 04Built the editorial system that later became the foundation for The First Owner's Reference.

• •Inbound enquiries shifted from agencies to direct owner contact.
• •Enquiry quality rose, with longer briefs, named vessels and named yards.
• •The site is now cited by other professionals in their own pitches.